Why do you need a new website?

by in Digital Marketing, Web Design & Dev

Have you been thinking about getting a new website but can’t find the reasons to justify it? There are over 1 billion websites in the world and yours should be the one clients visit. Your website is an extension of your company so you need it to reflect how you want your company to be seen by others. A new website is a short term investment for long term gains.

Is the website meeting your objectives?

Your website should be something you are proud of as it plays big a part in your company. When people click onto the website they should be able to tell straight away what you are about and whether scrolling on is worth it. According to KoMarketing, ‘47% of website visitors check out a company’s products/services page before looking at any other sections of the site’. It should also be responsive and quick to load otherwise it will lose the interest of these potential clients. If this isn’t happening for you, then updating your website can solve problems like these.

Have you got the right audience?

Are the right people looking at the website? Are they just a random click or a potential new client click? A new website can help draw the right audience, whether it be prospects, clients or jealous competitors. Show yourself off with a new website; show everyone what you can do and how you can make a difference to them. Having the right audience is key to gaining new clients therefore if your website isn’t doing that then a new website is needed.

Match the design of your website to your brand and target audience

Is your website out of date?

If your website is old and slow, then you most likely need a new website. According to Adobe, ‘39% of people will stop engaging with a website if images won’t load or take too long to load’. Has your website kept up-to-date with the current time and design trends and have a mobile offering? Nearly 2 billion people globally use their mobile phones to access the internet instead of their desktop. So making sure your website is adequate for a mobile usage is ideal for you to have a successful website.

Worried about not getting a return on your investment?

Are you hidden on the last page of Google and need boosting up the front? Getting a new website and optimising for SEO (Search Engine Optimisation) and adding Google analytics tracking can help improve the traffic to your website. So when you look at all these things, it makes sense to have a website and not just any website, the website that converts, and the one that is at or near the top of search engine lists and brings you the right kind of business.