Introduction

Bloomberg is a globally recognised company that helps individuals, enterprises and governments make smarter, quicker, and more profitable decisions.
The company offers a wide range of opportunities for graduates to join their team. Bloomberg’s graduate schemes are available in a wide array of different departments where there are opportunities for graduates with a degree in finance, accounting, economic and science. By working at Bloomberg, graduates have the chance to develop new skills by working closely with expert professionals.
In order to attract the best young talent and win a battle with competitors that offer similar graduate programs, Bloomberg needed a career website that will attract traffic and convert those visits into applications.

Services Used

Design, Web Development, Analytics

The Challenge

Bloomberg wanted to target graduates studying both popular and niche subjects related to their business and show how graduates can make their mark with them. For us it was important to understand where the traffic comes from and whether this is the right profile of candidate that the client was looking for. We wanted to focus more on the quality of web visits rather than the quantity.

Our Approach

Designing and developing a graduate career website was preceded by analysis of web traffic performance and studying candidate journey and traffic data. This allowed us to modify the site to optimise the performance for the candidates that Bloomberg were looking for.
The career site offered clear, practical information about Bloomberg and available graduate schemes. Additionally, we integrated the site with the tracking features on the assessment tool that let students discover which business area is best suited to them and their skills. Once the user has finished making decisions about the workplace, the software received the answer where he/she would fit the best in the business.

Outcome

The graduate career website was an efficient tool which attracted the right candidates. Good website conversion prevented having to spend on additional advertising. A clear SEO strategy supported the attraction of more relevant people to the site with no direct cost for each visitor. Thanks to the focus on the right audience and tailoring content to graduate talent, users stayed on the site longer and engaged closely with the brand. As a result, the career microsite delivered right information to students and they found it easier to submit applications.