Your website is the main hub of your company, it’s the one place you direct candidates to know more about your business. It’s a no-brainer that your website needs to be easy to use and more importantly effective converting users into applicants.
What are the main features your website should have to maximise its potential?
This is an obvious one, but you can’t have a recruitment website without advertising any jobs. Having a regular stream of vacancies on your website will make candidates come back regularly, boosting the traffic on your website. Paying extra attention to your job offer copy can also be beneficial and will increase the conversions on your website.
Targeted audience message
If you have a niche recruitment agency, like focusing on specific fields like web developer jobs, you should be clear from the get-go. Consequently, your homepage should have an introduction to what you do as a recruitment company. Also, you could make your company ethos clear with your branding and your choice of images.
Clear user journey
From the moment a user lands on your website, they shouldn’t leave without taking some kind of action. For example, applying for one of your vacancies, filling out a contact form or even subscribing to your email newsletter.
On your website, this should be very clear. Spend some time and effort developing an effective search and action functionality, that allows the user to use the website with ease. Ensuring your recruitment website design can be used naturally and without outside guidance is critical. If the layout is bulky and makes it difficult for candidates to navigate around the site, they simply won’t use it.
Paying attention to the user experience and how they interact with the website will encourage users to find what they are looking for effortlessly and fill out their details; like applying for jobs.
Social media links
Having social media links on your website can extend the reach of your recruitment. This is a portal where users can go to know more about your company culture. It will also validate the credibility of you as a company. A bonus of linking your social media to your website is you can embed aspects of your social media activity into the website allowing you to demonstrate your brand’s personality through the website.
Whilst having information and text on your website is necessary, what really gains visitors interest is visual content. This can be in the form of images, videos, infographics or interactive animations. It’s important to keep your visitors engaged. Visual content is a great way to convince visitors to move through the journey of your website. Clicking your call to action is ultimately people applying for jobs.
If you manage to resolve these 5 things on your website then you can make your website more successful. Earning more visitors and more applications to your job offers, and ultimately growing your recruitment effectiveness.